Action Play & Leisure – Branding & Website

Action Play & Leisure (APL) came to Fink Creative seeking the creation of a whole new brand identity, together with improving their online presence in order to showcase the entire catalogue of playground equipment they had to offer.

The design brief was to portray a more fun and friendly, professional company image, which would make Action Play & Leisure stand out from the competition. We went to great lengths to full understand their business, company values and targets, resulting in the creation of an identity that conveys the colourful and playfulness of their equipment, along with the construction and installation of their services, designing the brand identity with a child silhouette centre stage.

The new website has a professional look with easy to navigate architecture that reflects their new company brand and colourful palette. The website has become Action Play & Leisure’s shop window, where viewers can now see images of all their equipment, along with 360 degree renders. One of the main stipulations was to provided the client with an easy to use Content Management System (CMS). Action Play & Leisure now have a CMS that allows them to manage their entire content and make changes themselves, as and when needed.