Spots Dry Cleaners, founded back in 1962, and probably remains the oldest family owned business on Upper Street, Islington, London, came to Fink Creative, on recommendation, for a total redesign of their branding and the creation of a website.
We created a clean, crisp, modern looking new brand identity for Spots Dry Cleaners, that has a timeless feel. The minimalist palette of white, black and grey was extended throughout all of Spots marketing, with the website adopting a very pared down look that emphases the Spots brand of being modern forward looking dry cleaners.
Taking our lead from the symbols for dry cleaning, the identity cleverly works on two levels, as a cleaning symbol and a spot. The clean, sharp uppercase typeface gives a modern yet timeless feel, with the letter ‘O’ in their name SPOTS echoing the perfect circle of their logo.
The black/grey and white palette makes for a strong modern look that proudly presents a professional business where perfection is paramount.
The Spots Dry Cleaning website extends upon the minimalist branding, opting for a pared down look that helps emphases cleanliness, with it’s white crisp look.
Visit site: www.spotsdrycleaners.com
Our attention to detail was also applied to their vehicle graphics. Working within the constraints of the vehicle model’s panels, we applied Spots Dry Cleaners graphics along with contact details to ensure brand continuity was kept on the London streets.