Videogame packaging and promotion for Bethesda’s Wolfenstein The New Order
Wolfenstein The New Order is an action-adventure first-person shooter videogame published by Bethesda for Microsoft Windows, PlayStation 4, PlayStation 3, Xbox One, and Xbox 360. The game is the latest entry in the Wolfenstein series and is set in alternative history 1960s Europe in a world where the Third Reich won the Second World War.
Fink Creative were tasked with producing Wolfenstein The New Order videogame packaging promo inlays and an instore display FSDU for use in Tesco stores. We also artworked/localised the Wolfenstein The New Order – Occupied Edition Travel Guide To Britain into French, Dutch, Italian and Spanish for European skus.
Fink Creative has worked with Bethesda on all their recent hit releases, including Rage, Skyrim, Fallout New Vegas, Doom 3, The Elder Scrolls V, Brink, Hunted and Dishonored. Taking supplied files or assets and adjusting them for the relevant console grids (usually Xbox, Playstation and PC Games for Windows) and localising them for various territories and skus. The videogame packaging elements include box inlays, dvd labels, manuals, promo inlays and bespoke special edition versions. Other marketing elements include FSDUs, exhibition stands and promotional advertising.
“Working with Fink Creative has been a really enjoyable experience. They are down to earth, consistent, creative and know the games industry well. I’m a control freak when it comes to artwork and always worry when it’s in other peoples hands, but they keep my mind at rest.”
