Ilux are a local company, based in St Ives, Cambridgeshire. Providing IT consulting, technology and outsourcing for a wide range of business sectors across the UK. From media screens and totem displays for business parks and hotels, to WiFi and network installations for the NHS.
Ilux initially got in touch with Fink Creative requiring a logo update/refresh and the creation of a new corporate branding. The initial brief was to evolve and update the existing Ilux logo and then to create a brand guidelines to ensure the new corporate branding remains constant across all marketing elements and medias. The logo was then used to create a set of new stationery for the company, including letterheads, compliment slips and business cards.
This was all well received and led to the subsequent design of client case studies, datasheets, healthcare leaflets and promotional pull-up banners. Plus a sales folder to house all the marketing items – all to the new corporate branding.
This was then followed by the design and creation of a new corporate brochure. Detailing the different areas of the business, with the use of illustrations and icons to help clarify the full range of their services.
Other items designed for Ilux include: The creation of internal forms and branded word templates for in-house sales proposals and client presentations. And press adverts and animated website banners as part of their ongoing marketing strategy.
To find out more about Ilux and their services visit their website at www.ilux.co.uk
